Sizzle & Spice is an artisanal Brooklyn-based brand specializing in handcrafted Asian chili oils made with vegan ingredients. The brand currently operates exclusively within New York City, with products available at local farmers markets and neighborhood shops.

The brand identity draws deep inspiration from the vibrant street food culture of Manhattan's Chinatown and broader Asian American culinary traditions that shaped the business owner's upbringing. The design approach features bold colors, custom typography, hand-drawn logo and other branded elements that authentically capture the energetic spirit of street food culture, intentionally differentiating itself from local competitors who typically rely on traditional Asian cultural aesthetics, based on marketing research.