2023 | Sizzle & Spice

Output: Brand Identity, Ads, Typography, Illustration, Web Design

Sizzle & Spice is an artisanal brand of Asian chili oils and sauces handcrafted in Brooklyn, New York, using vegan ingredients. They produce small-batch oils from natural ingredients sourced from local markets, appealing to Asian-Americans and anyone seeking affordable, authentic flavors.

The brand design concept of "Sizzle & Spice" draws heavily from the vibrant aesthetics of Chinatown street food culture and the broader influence of Asian American culinary traditions. The design language incorporates bold colors, dynamic typography, and hand-drawn elements to capture the lively, authentic feel of street food.

Sizzle & Spice's logo is a hand-drawn design inspired by its homemade quality, featuring a heart-shaped pepper surrounded by flames.

Customized font