2024 | I AM EXOTIC

Output: Brand Identity, Generative Design

“I AM EXOTIC” is a music visualization and album design project created in collaboration with Andy Collins, a musician and Sociologist.

“I AM EXOTIC”, at the same time, is a statement imbued with loneliness. As the music rises and falls, with its highs and lows, it carries a hidden sense of hope. In designing the visual effects for the music video, I envisioned a tangle of countless threads, each representing a soul, and developed code in P5.js to animate these threads in response to music. Despite the negative space between them, the threads would dance, merge, and separate throughout the visualization. See it live

With this key visualization in place, I worked with Andy to finalize his vinyl and album art. To highlight the artwork, which was central to the experience, we chose thin, straight lines and a clean sans-serif typeface—allowing the visuals to take center stage.