The Japanese Language Culture Club is an NYC-based non-profit dedicated to creating an inclusive space for youth and young adults, from Japanese natives to anyone curious about Japan, to connect over a shared passion for the language and culture.

Inspired by Kaomoji (the Japanese pop culture of using text characters to form emoticons), the logo uses the club's initials to create a stylized smiling face. The overall branding channels a friendly, youthful, and energetic vibe designed to bring this next generation of the community together and welcome new members.