Sizzle & Spice

Timeline: 2023 (Oct–Nov)

Output: Brand Identity, Brand Strategy

Sizzle & Spice is a Brooklyn-based brand creating handcrafted vegan chili oils inspired by bold flavors and everyday cooking rituals. Currently available throughout New York City, the products can be found at local farmers markets and neighborhood shops.


The brand identity is rooted in Asian American food culture and the owner’s personal connection to cooking, art, and community. Bold colors, custom typography, and hand-drawn graphics come together to create a visual style that feels playful, energetic, and full of personality. Rather than relying on traditional Asian American culture visual clichés, the brand embraces a fresh and expressive aesthetic that reflects the spontaneity and excitement of sharing good food.

Sizzle & Spice's logo is a hand-drawn design inspired by its homemade quality, featuring a heart-shaped pepper surrounded by flames.